We broke down Adele’s Twitter Habits

Adele’s Twitter Breakdown

We looked at the habits and tweets (although there were not all that many) of Adele (@adele) by analyzing the data looking for trends and insights. In total we examined all (306) tweets Adele has ever posted. All times in this article are in Pacific Daylight Time.

The account dates back to August 2010. Adele herself of course dates back to 1988.

Most Liked and most retweeted Tweet

The Hours

Adele’s top day to tweet is Monday and her most active hour is 7 a.m. For the period we examined, the busiest date was December 3, 2010, with a total of 4 tweets.

Weekday/hourly Twitter habits of @adele
Weekday/hourly Twitter habits of @adele
Day of week chart for @adele
Day of week chart for @adele

Analyzing all 306 tweets, Adele tweeted on average every 9.44 days, which means tweets are few and far between. Saturday saw five percent or less of the action.

Looking back 30 days from the most recent tweet (posted Aug 13), we have generated this chart showing her recent tweet frequency.

@adele's Tweet Frequency
@adele’s Tweet Frequency
Most retweeted Tweet

Be a leader, not a follower

Adele is embracing the mantra of being a leader by not following a single other twitter user. Very unusual.Adele is trying hard to embrace this mantra, by only following 0 other user (). The most retweeted user was @@XLRECORDINGS (6 times).

retweets by @adele
retweets by @adele

Tag! You’re It

Top tags used by Adele were #cleanwaterforall (used five times), #itunesfestival (used three times) and #Wembley which was detected two times.

@adele's hashtag usage
@adele’s hashtag usage

Very Unscientific Conclusions

Here we engage in total speculation about Adele. Because, why not.

  • Approximately 88 percent of tweets are sent during the workweek (Mon to Fri). It seems @adele favors weekdays slightly over weekends.
  • If we assume each tweet takes 30 seconds to type and send on average, then we can calculate the time spent tweeting over a one-month period is 1 minute (30 seconds times 30 days times 0.11 tweets per day). If we furthermore assume that before the actual tweet takes place, two minutes of thought are spent in thoughtful deliberation about how to phrase it and possibly finding an image, then the total amount of time per month spent tweeting and thinking about tweeting is 7 minutes.
  • 2.86 percent of the 35 tags had a number of upper and lowercase inconsistencies. This is a very consistent tagger that takes care to get things right.
  • Just Tweeting 2 days during the last month, @adele is just not much into Twitter it seems.