We Broke Down Robbie Williams’s Tweeting Usage

Robbie Williams’s Twitter Breakdown

We looked at the habits and tweets of legendary Robbie Williams (@robbiewilliams) by analyzing the data looking for trends and insights. In total we examined the last 1199 tweets between February 14, 2015 and February 15, 2019. All times in this article are in Pacific Daylight Time.

The account dates all the way back to August 2009.

Most Liked and most retweeted Tweet

The Hours

robbiewilliams’s top day to tweet is Tuesday and the most active hour is 8 a.m. For the period we examined, the busiest date was November 11, 2016, with a total of 41 tweets.

Weekday/hourly Twitter habits of @robbiewilliams
Weekday/hourly Twitter habits of @robbiewilliams

Day of week chart for @robbiewilliams
Day of week chart for @robbiewilliams

Analyzing all 1199 tweets, @robbiewilliams tweeted on average every 1.22 days, a near daily occurance.

Looking back 30 days from the most recent tweet (dated Feb 15), we have generated this chart showing Robbie Williams recent tweet frequency.

@robbiewilliams%27s Tweet Frequency
@robbiewilliams’s Tweet Frequency

This re-tweet by Robbie Williams was the most popular of all the retweets

Be a leader, not a follower

Robbie Williams follows 134 other users. Robbie Williams is on the way to becoming a Twitter Legend, having amassed an amazing 2,587,389 followers. The most retweeted user was @socceraid (18 times).

retweets by @robbiewilliams
retweets by @robbiewilliams


Top tags used by Robbie Williams were #TheHeavyEntertainmentShow (used 53 times), #XFactor (used 42 times) and #SoccerAid which was detected 29 times.

@robbiewilliams%27s hashtag usage
@robbiewilliams’s hashtag usage

Very Unscientific Conclusions

This is where we submit to total speculation about @robbiewilliams. Just for fun.

  • 7.64 percent of the 288 tags had a number of upper and lowercase inconsistencies.This indicates that Robbie Williams is mostly consistent, but perhaps sometimes in too much of a hurry to enter the tags correctly.
  • If we assume each tweet takes 30 seconds to type and send on average, then we can deternine the time spent tweeting over a one-month period is 12 minutes (30 seconds times 30 days times 0.82 tweets per day). If we also assume that before the actual tweet takes place, two minutes of thought are spent in thoughtful deliberation about phrasing and possibly finding an image, then the total amount of time spent tweeting monthly and preparing the tweets is 1 hour, 1 minute.
  • Approximately 77 percent of tweets are sent during the workweek (Mon to Fri). It seems Robbie Williams favors weekdays slightly over weekends.