A Deep Dive Into Rihanna’s Twitter Account

Rihanna’s Twitter Breakdown

We investigated the tweets and habits of the extremely popular Rihanna (@rihanna) by analyzing the data looking for trends and insights. In total we examined the last 1198 tweets between July 2, 2014 and March 8, 2019. All times in this article are in Pacific Daylight Time.

The account dates all the way back to October 2009.

This re-tweet by @rihanna was the most popular of all the retweets

Weekly Habits

rihanna’s top day to tweet is Thursday and the most active hour is 10 a.m. For the period we examined, the busiest date was July 13, 2014, with a total of 28 tweets.

Weekday/hourly Twitter habits of @rihanna
Weekday/hourly Twitter habits of @rihanna

Day of week chart for @rihanna
Day of week chart for @rihanna

Analyzing all 1198 tweets, Rihanna tweeted on average every 1.43 days, which is not that much at all if you think about it.

Looking back 30 days from the most recent tweet (sent Mar 08), we can generate this chart showing Rihanna recent tweet frequency.

@rihanna%27s Tweet Frequency
@rihanna’s Tweet Frequency

Most Liked and most retweeted Tweet

Be a leader, not a follower

Rihanna follows 1089 other users. Rihanna has an incredible amount of followers (90,017,786 and counting). The most retweeted user was @ClaraLionelFdn (4 times).

retweets by @rihanna
retweets by @rihanna

Tagging

Top tags used by Rihanna were #FENTYXPUMA (used 48 times), #ANTI (used 30 times) and #STUNNA which was detected 23 times.

@rihanna%27s hashtag usage
@rihanna’s hashtag usage

Pure Speculation

Here we engage in total speculation about Rihanna. Because, why not.

  • 16 percent of the 421 tags had a number of upper and lowercase inconsistencies.This indicates that Rihanna is mostly consistent, but perhaps sometimes in too much of a hurry to enter the tags correctly.
  • Approximately 77 percent of tweets are sent during the workweek (Mon to Fri). It seems Rihanna favors weekdays slightly over weekends.
  • If we assume each tweet takes 30 seconds to type and send on average, then we can calculate the time spent tweeting over a one-month period is 10 minutes (30 seconds times 30 days times 0.70 tweets per day). If we also assume that before the actual tweet takes place, two minutes of thought are spent in deep deliberation about how to phrase it and possibly finding an image, then the total amount of time spent tweeting monthly and thinking about tweeting is 52 minutes.

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.