Lady Gaga’s Twitter Analysis

Lady Gaga’s Twitter Breakdown

We looked at the habits and tweets of the extremely popular Lady Gaga (@ladygaga) by analyzing the data looking for trends and insights. In total we examined the last 1179 tweets between October 21, 2016 and May 15, 2019. All times in this article are in Pacific Daylight Time.

The account dates all the way back to March 2008.

Most Liked and most retweeted Tweet

Weekly Usage

ladygaga’s top day to tweet is Tuesday and the most active hour is 12 p.m. For the period we examined, the busiest date was November 8, 2016, with a total of 28 tweets.

Weekday/hourly Twitter habits of @ladygaga
Weekday/hourly Twitter habits of @ladygaga

Day of week chart for @ladygaga
Day of week chart for @ladygaga

Analyzing all 1179 tweets, Lady Gaga tweeted on average every 19 hours, impressive by any measure.

Analyzing the past 30 days prior to the most recent tweet (sent May 15), we generated this chart showing Lady Gaga the tweet frequency.

@ladygaga%27s Tweet Frequency
@ladygaga’s Tweet Frequency

This re-tweet by @ladygaga was the most popular of all the retweets

Let’s Play Tag

Top tags used by Lady Gaga were #AStarIsBorn (used 56 times), #JOANNE (used 77 times) and #JOANNEWorldTour which was detected 53 times.

@ladygaga%27s hashtag usage
@ladygaga’s hashtag usage

Be a leader, not a follower

Lady Gaga follows 5000 other users. Lady Gaga has an incredible amount of followers (78,605,657 and counting). The most retweeted user was @BTWFoundation (35 times).

Retweets by @ladygaga
Retweets by @ladygaga

Very Unscientific Conclusions

Here we engage in total speculation about Lady Gaga. Because we can.

  • Approximately 78 percent of tweets are sent during the workweek (Mon to Fri). It seems Lady Gaga favors weekdays slightly over weekends.
  • Just Tweeting 4 days during the last month, Lady Gaga is just not much into Twitter it seems.
  • 14 percent of the 328 tags had a number of upper and lowercase inconsistencies.This indicates that Lady Gaga is mostly consistent, but perhaps sometimes in too much of a hurry to enter the tags correctly.
  • If we assume each tweet takes 30 seconds to type and send on average, then we can calculate the time spent tweeting over a one-month period is 18 minutes (30 seconds times 30 days times 1.26 tweets per day). If we also assume that before the actual tweet takes place, two minutes of thought are spent in thoughtful contemplation about phrasing and possibly locating a suitable image, then the total amount of time per month spent tweeting and preparing the tweets is 1 hour, 34 minutes.