Rihanna’s Twitter Analysis

Rihanna’s Twitter Breakdown

We dug into the tweets and habits of the extremely popular Rihanna (@rihanna) by analyzing the data looking for trends and insights. In total we examined the last 1193 tweets between July 14, 2014 and June 1, 2019. All times in this article are in Pacific Daylight Time.

The account dates all the way back to October 2009.

This re-tweet by @rihanna was the most popular of all the retweets

Hourly Breakdown

rihanna’s top day to tweet is Thursday and the most active hour is 10 a.m. For the period we examined, the busiest date was September 10, 2014, with a total of 17 tweets.

Weekday/hourly Twitter habits of @rihanna
Weekday/hourly Twitter habits of @rihanna

Day of week chart for @rihanna
Day of week chart for @rihanna

Analyzing all 1193 tweets, Rihanna tweeted on average every 1.49 days, not that often.

Looking back 30 days from the most recent tweet (posted Jun 01), we generated this chart showing Rihanna recent tweet frequency.

@rihanna%27s Tweet Frequency
@rihanna’s Tweet Frequency

Most Liked and most retweeted Tweet

Be a leader, not a follower

Rihanna follows 1086 other users. Rihanna has an incredible amount of followers (91,273,828 and counting). The most retweeted user was @ClaraLionelFdn (4 times).

Retweets by @rihanna
Retweets by @rihanna

Tag! You’re It

Top tags used by Rihanna were #FENTYXPUMA (used 47 times), #ANTI (used 30 times) and #STUNNA which was detected 23 times.

@rihanna%27s hashtag usage
@rihanna’s hashtag usage

Pure Speculation

Here we surrender to speculation about Rihanna. Because we can.

  • 17 percent of the 410 tags had a number of upper and lowercase inconsistencies.This indicates that Rihanna is mostly consistent, but perhaps sometimes in too much of a hurry to enter the tags correctly.
  • Approximately 79 percent of tweets are sent during the workweek (Mon to Fri). It seems Rihanna favors weekdays slightly over weekends.
  • Assuming each tweet takes thirty seconds to type and send on average, then we can calculate the time spent tweeting over a one-month period is 10 minutes (30 seconds times 30 days times 0.67 tweets per day). If we also assume that before the actual tweet takes place, two minutes of thought are spent in deep contemplation about how to phrase it and possibly finding an image, then the total amount of time per month spent tweeting and preparing the tweets is 50 minutes.

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